In my previous set article (Part One) I try to make it clear that building a web presence is an investment in time and some money as well. In this article I will just try and lay out the fundamentals required as you go about thinking about building that consultant web site. Remember this is not for the one-page web portal or blog. This is for a scaled development where you would like to bring some information to the public or to sell some merchandise on the internet.
Remember, places like eBay are sometimes much better at selling a few articles or objects. if you really want to sell 5 copies of one book then a web-site is not the way to go. However, if you need to sell or bring information that is updated and changed on a constant basis to the public then most definitely you need an internet web site presence.
I am also not going to discuss hypothetical situations in these articles. I will try and involve you in my own real life frustration and experience. This is not trying to hype my web presence. The details of my web portals and blogs are in my author signature anyway. However, using a real “live” and real “life” example may bring home to you the problems you will face.
To just bear in mind that I did personally act as a CTO (Chef Technological Officer) for many years at three highly successful science businesses. But it is one hell of a alternative ball game when you have to almost everything for yourself. So here we go.
- Web Server – Two choices here: Linux or Windows (and it does build a difference)And what else will my provider offer me?
- The applications YOU will use to design your web presence – Major choices are usually FrontPage or Dreamweaver and fanatics exist about either. There are several other great FREE choices as well.
- The knowledge you have of HTML (and soon of course I will mention PHP and ASP two competing technologies (by the way PHP rocks!)
- The Content which in this case does not only mean text. The content meaning images, text, internal links, navigation, menu structure.
- What you want to accomplish? – On one web presence I need to sell real estate. On another web site I would like to show off my writing publications. Yet on another one, believe it or not I run Virgin Earth Article Submissions which is geared to articles about places in every country on the planet and travel. (You cannot publish articles about sports there for instance.) Each one of these sites has a different PURPOSE. Each one has a alternative agenda. Each one is a place where one may go and visit for alternative reasons. In other words the Clientele is NOT the same. So they has to be geared exceedingly differently.
- Next on your billing (or perhaps first) is who is my clientele? Who do I want to attract? Not HOW (yet) but WHO!
- Time you have to build it and spend nurturing it. there’s NO SUCH THING in the realm of the internet as “if you build they will come.” Forget it. Don’t even entertain that dream. You will be building your web presence and nurturing it like it is a new-born baby, and it will frustrate you like a 14 year old daughter about to go out on her first date. Be wary and don’t underestimate here. you need TIME to build and run a web portal.
That is the basic cookbook. Soon we will be adding a whole slew of chapters to it. Soon we will be explaining all those nutty terms that drive us crazy. But for now, for this part that is the information you want to consider. In my next article I will explain and try and educate just how important the answers to these questions are down the road. Thinking ahead and long term will save an amazing amount of cash and frustration down the road.