Unfortunately, many tiny businesses view their web presences as an item on a “to-do” list – as if it were simply one more task to be crossed off when finished and launched live on the internet. But is your small business web site ever really “finished”? Can it be left alone; letting the information become outdated, and not keeping pace with technology or your clients’ ever-changing needs and expectations? Of course not – not if you really want your website to in fact work FOR your revenue generating persuits!
The official launch of your website is definitely an accomplishment – chances are you and your web development firm have worked very hard to create the perfect craftmanship and branding, and to fill the pages with worth keeping in mind, action-oriented content. You’ve also invested time and budget to actualize the right web features and functionality that will motivate web visitors to take action – ultimately generating leads, converting new sales, supporting your business partners, and establishing you as an expert in your industry. Like I said – it is quite an accomplishment.
But once your website has been launched, how do you plan on bring traffic to the site? How will you measure that traffic? After a while, your information will become outdated – how do you plan to make updates, and keep adding fresh, interesting information to the site? What steps will you take to get on the first page of search engine or the other major search engines? How do you scheme on keep your site listed higher than your competitors?
your website is one of the most important, versatile, affordable marketing tools that you have, so you require to treat it like the marketing asset that it is – and get the most value possible out of your outlay. To make certainly sure your site is truly working for your revenue generating persuits, here is a checklist you can follow:
* Update your website each month; add a news item, update a product page, add a video, or use an RSS feed to ensure that your visitors and the search engines are seeing something new on a regular basis.
* Optimize each individual web page for the search engines; if you are not comfortable doing this in-house, hire a expert firm to do this for you.
* Measure your SEO results every month; if you see pages begin to fall in the rankings, take immediate action to reverse negative trends.
* Review your web presence stats every month; pay attention to any pages that seem to “leak” visitors and make the necessary adjustments to these pages.
* Use social networking sites to promote your web page; make sure all of your profiles are cross-linked with your web presence.
* Use e-marketing campaigns to drive traffic to your web site and convert new business colleagues.
* Take some sort of internet marketing action each and every month; issue an online press release, send an e-campaign, update your google Place Page, build new backlinks, place an online banner ad, etc. You cannot just ignore your web presence and hope that it will bring you results, you need to actively work toward creating good results!
* Keep up with technology; if the search engines cannot read your image based site (or Flash-based site, etc.), then fix it. The longer you wait, the more outdated and useless your websites becomes.
* Keep up with your business friends; since a huge percentage of web users now turn to Facebook, Twitter, LinkedIn, and YouTube to get information, you need to meet them where they are and demonstrate that your business can meet their requirements. Engage them in your social spaces, and then provide links that direct them to your high-value web content. Get a social marketing strategy in place before your competitors do.
Don’t treat your web presence like a one-time task to be completed and then forgotten – it takes ongoing effort and attention to get real value out of your website and show your customers (and prospects) that you take your business seriously. Put a scheme in place to maximize your web investment and be certainly sure your websites is truly working for your ventures. you don’t want to risk sending the wrong kind of message about your business by letting your sites just sit there becoming older, more outdated, and more irrelevant.