Guaranteed Ways To Get More Exposure, More Web Site Traffic

Every day hundreds of new web presences come on-line, as

companies, organisations, and personal web sites and go-live. The

principle of “If you build it they will come” is not

true when it comes to web presences and web traffic. web portal owners

must invest time, hard work and usually money into promoting their

website on-line and also off-line. This investment is not

only to bring people to the web presence but also to encourage web

site visitors to remain on the site and also make a buy or

an inquiry.

Keep your website sleek and fast loading

Broadband, Broadband, Broadband – that’s what everyone thinks

will aid their site be larger and bolder than the competition.

The reality is for some countries with less accumulated digital

infrastructures that broadband is not as widely available as is

believed. Many users still use the old fashioned dial up, with

more major companies using ISDN connections. Visitors don’t want

to wait for long downloads, or sites which take a long time to

appear – only use large downloads where they are imperative to

your web presences message. If your web presence does not appear within

15 – 20 seconds most visitors will leave the web presence and go else

where. Having a sleek, quick loading website is essential.

Get listed on Search Engines, Web Directories and Related

web presences

your web portal should be completely optimized for the search

engines. google is the Number 1 search engine giving some

web sites over 90% of their google traffic. you must

ideally be listed on search engine, MSN, AltaVista, DMOZ (the open directory) and any related

search engines and directories in your country. your sites

should be google friendly, with all the relative META Tags

for keywords and descriptions.

If you find that your sites is in a competitive area or

requires extra exposure at the early stages after the launch of

the web portal, then Pay-Per-Click may be a good concept. system such

as search engine’s AdWords program enable you to specify which keywords

you are listed for, and how much you wish to bid for your click.

You can also specify how much you wish to spend per day and which

sites you wish to appear on. PPC is a amazing way to get targeted

traffic to your web portal but can be costly in the long term.

Another technique is related links on web portal in your business

area. Therefore if you sell PC applications, having a link on a PC

hardware company in your country would be a rather good idea.

However, experiment with avoid the whole reciprocal linking with sites which

are either unrelated or are simply a big list of links, these

link farms are not sometimes a good concept.

Maintain a consultant Image

It simple – your web site should have a consultant image in

order to portray your revenue generating persuits image in a good light. Home made

web portals don’t usually look as good as one built up by a

specialist web designer. By developing your website with a

consultant look and feel, your ventures will appear to the

public to be well run and one which can be trusted. Also, included in

that professional image is that your sites is constantly being

updated with the latest news, new products and services, and

special offers. Business web portals should really avoid items like

visible web counters, Guestbooks and common clip-art – as these

are dated items which really dont reflect well in the B2B


Keep things simple and simple to operate

Don’t make your web presence overly refined and deep. A web site which is

difficult to use or difficult to navigate will result in poor web

site traffic and poor sales conversions. A consultant web

developer will ensure that the website visitors needs are put

first. The most critical information should be within 2 or 3

clicks from the main page – make it easy for people to grab from


By maintaining a consistent look and feel on the internet site, users

can navigate the site, find the information. Flashing visual design,

rapidly spinning animated GIFs, badly contrasting background and

foreground text, MIDI files playing in the background – none of

these demonstrate a specialist image and should be avoided.

Don’t start confusing your website visitors by using animations

or sounds just for the sake of it, only use these if they are

illustrating something on your web presence.

Browser Testing – Maintains Uniformity

Before launching your web portal you should have it tested in all

the major browsers and on alternative types of computers. This

ensures the site looks identical on different platforms. For

example if you used a certain font on your site, this font may

not be available on somebody else’s PC, PDA or Apple – therefore

your web presence will look vastly different in this case. Also

certain browsers don’t follow the precise same rules for CSS Style

Sheets and this is another reason why testing is very important.

Inform and Empower your websites visitors

Content is crucial on a website, however, if the

content is not well written, not informative or not up-to-date

people will not read-on and will possibly leave your site. On

your web portal, make sure your business partners know exactly what it is

that you do, what products or services you offer and demonstrate

to them the benefits which you or your product/service can bring

to them. By keeping the content up-to-date you can also be sure

that web portal visitors will bookmark or return to your web portal.

Allow your visitors to keep up to date : E-mail them

One marketing technique which really works is an opt-in e-mail

Newsletter or E-Zine. This enables you to keep in touch with your

web portal visitors who subscribe via your web portal. In these E-Zine

Newsletters, you can offer information to subscribed visitors

relating to new product information, special offers, and the

latest news from your company. Newsletters are an high profile way

of driving quality traffic to your web-site, keeping your

clients informed on your success and to ultimately increasing

your on-line sales.

Target your market through your website

make sure your website is built with a target and a vision in

mind. Don’t try to be all things to all people. If you sell PC

software, then your site should be aimed at this market. Know who

your market is and ensure that your web portal is aimed to their

needs. Therefore if you are selling B2B then your site may be

different in appearance, style and content language than a B2C

aimed at teens. Also, if you sell different products, target each

product by placing the content on a unique section of your web portals –

don’t attempt to sell all your products on the one page.

Use Viral Marketing and use it well

Viral Marketing is a very powerful tool and you often need

to do very little for this to work. Simply, this is where a

website visitor finds your web page and then emails the link to a

friend. This can then appear on your web presences as a “Send to a

Friend” section on your web presences. Web visitors will fill out

their email, name and possibly a short message and this

information along with a link to your site will be sent to

the recipient email address. Done well this can add valuable

traffic to your site and it can get your web address well

known and remembered in the right areas of the market. Other

ideas along this line include free downloads – all downloads

would be set up so as to have your logo and web address somewhere

on the downloaded item.

Analyze your web portal visitors.

By analyzing your web page visitors you can find out, who is

visiting, where they came from, how they found your site, what

web browser they are using, and what pages they found most

interesting. web site analytics are rather important to discovering

if your websites is working for you. If you constantly have low

traffic on the site, then something is wrong. you must start

asking questions like … Are you on the major search engines?

Are you search engine optimized? Are visitors not progressing

past the first page?

There are some ultimate free website analytics system

available, such as search engine Analytics, which at this time is by

invitation only. Basic systems such as StatCounter or ShinyStat

can give some information on web presence visitors, but if you have a

web server then your server may have a system such as Webaliser

or Analog stats.


If you follow even a few of the above steps then you will be

after making a start on an improvement to your website and its

marketing. None of the above steps are difficult to get in place.

If you don’t know how to DO something, simply get a professional

to do the job for you.

Put simply, you really should build a fast, clean, consultant looking,

search engine optimized, easy to navigate web presence with processes

in place to monitor web visitors, allow for newsletters and viral



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