you may already have your site up. you might be ready to create one. The biggest mistake the average person make is that they don’t write their web portal to sell before they contact their web master. Here are five solutions.
Step One. Get Organized.
Just like anything else, you require to get organized first. What do you need to learn to put up an attractive, professional, book-selling site? Start a new folder called “web portal To Do’s.” Include in a file called “my site’s purpose.” What I can do for my readers, and what money results do I want? Make another file called “Sales letter for Book” and “Home Page Elements.”
Put these and other topics in your computer files and if you like, hard copy manila folders placed in your “internet marketing File.”
author’s Tip: Save only important papers or computer files, which include files on your book and its contents. Your Offline and website marketing strategy should be vertical and alphabetical in folders in hard files, or placed within a main computer folder, within which you place different related files.
Step Two. Know your site’s purpose before you hire a web master.
would you like to sell products and services, generate leads, generate interest for your book, establish credibility as the savvy expert in your field, improve communications, provide customer service, follow up on leads or sales, and get people to revisit your web portal to get more information that helps them make that all-important decision–to buy? While it is good to offer a lot of free content, you must also remember your book is a business and you need to make sales.
Step Three. Preplan your site for Selling
Think of your site as your virtual office. you need to design each included in it to titillate and inspire your visitor to locate quickly what they want and eventually buy from you. It needs to be fast loading, and to be easy to navigate. you should know your website’s purpose before you design it.
What is the purpose of your website? Sales? Build creditability? Show that you’re the professional? What do you want to sell? (All sites need to sell something) Answer these questions in writing now.
What visitors do you want to attract? (target audience)
Will your web presence have a theme? What is it?
What should be your visitors’ action and reaction once they arrive at your site?
What’s challenge or problem does your target visitor have?
What’s on your website such as your book to solve that challenge?
By the end of five months, what would you like to achieve? Money? How much? business friends? How Many?
What’s your technical expertise, and are you willing to learn something new, or delegate it to your inexpensive computer assistant or Web Master?
Step Four. create an Audience Profile
Do you know who should visit your web presence? Which of these audiences are yours? -the targeted for your special topic, the one who wants special skills fast and easy, the general audience like The Chicken Soup series who want inspiration, or the online audience–who are primarily business people, but want all kinds of information. they might need to build a home better designed, build a better relationship, find Mr. Possible, build business income, become healed, raise spiritual awareness, prioritize goals for financial or personal acomplishment, build e-commerce skills, and more.
Before you craftmanship a word, get a visual, and mental picture of your favorite audience. What do they want? Are they internet experience? What magazines do they read? What do they spend discretionary money on?
Step Five. Write a Sales Letter for your book and any other product or service.
If you aren’t making the book sales you want, then you either don’t have a sales letter for each book, or your present one lacks pizzazz and motivation. This is the time to leave your “writer of book self” home, and bring out your “author to sell your book” self.
My first web portal had twenty+ fine books and kits in personal growth, book writing, and marketing. Sales never went over $200 a month. To correct that, I created a new site that focused on bookcoaching to include the ten eBooks I wrote on book writing, self-publishing, online promotion, web copywriting, and marketing. For this second web portal, I paid special attention to sales letters (without hype) for each teleclass, eBook, and bookcoaching opportunities to suit each visitor’s income and need.
Sales were $75 the first month, and in four months they reached $2265. The next year they went to $3000 a month. Four years later, sales are over $4500 each month, and I still work only ten months and take four vacations a year.
Your bookcoach learned it all the hard, slow way, but you don’t have to. Just be open to the idea of open your mind to alternative skills you can certainly learn. You wrote a book, didn’t you? And you experienced a learning curve there too.
You have choice. Put a sales letter on your home page if you only want to market one thing–your book. Or, if you also need to promote a service and other books, put a strong headline on the number one benefit of each book or service on your home page and link it to your sales letter on another page.
Some consultants write long sales letters because they think you require to give enough information to help your potential buyer create an informed decision to buy. For email promotion use shorter sales letters and for the web site, longer ones.
Yes, you can post your book on other web portals, but as an author/business person who is serious about promoting your book and creating a web presence, you will eventually need to create your own web portal.
Judy Cullins ©2005 All Rights Reserved.