Why Should YouTube Be Your Main Focus? – A Killer YouTube Strategy

Why not something else like MetaCafe or Viddler or other video sharing web portals? Why YouTube in particular? let’s have a look at that now.


The First Thing Is That YouTube Is Owned By search engine


As I’ve said before. This has some excellent ramifications for YouTube and for its future. when you might know, YouTube started off as a company that was not owned by google. in fact, it was only relatively recently that google bought them.


If you look at search engine and what they’re on about, they’re in the money-making game. they are interested in making money online. Having a company like google behind you can only spell good things in terms of success in terms of making money.


That’s another thing. search engine has deep pockets with money. They can fund a company like YouTube for years to come if they need to. They’ve decided to back YouTube because they’ve seen the possibilities that YouTube has. That’s a really clear sign that YouTube is a science you have to keep an eye on.


i guess they’re the second most-visited website on the web right now. i think google is #1. I’ve got to double check those stats there, but YouTube is serious.


google also wants you to be acomplished. If you’re successful, it is gonna make them more money as well and make them more acomplished. So just the fact that they’re behind YouTube means that they’re working hard to make YouTube as easy for you as possible to be successful.


If you look at the changes that YouTube has gone through since search engine purchased them, you can see dramatic differences. You can see it in the AdSense program that’s been introduced in the YouTube videos. You can see in the different designs and layouts that they’ve been working towards. You can examine how YouTube videos are ranking much better inside the search engine search engines. Having google on their side is just huge.


YouTube Videos Rank In google Search Results


So you’ve got that on your side. If you’re only submitting to YouTube, your chances of getting ranked in google are so much higher compared to all the other video sharing sites.


it’s An astounding Traffic Source


This is sort of an understatement, but if you look at YouTube, they just recently reached one billion views per day. I’m not even sure if we can visualize that number, but imagine one billion coins, you’d likely be able to fill up a whole stadium full of coins. One billion views a day is huge, and this is just from one website.


In 2008 a study was done that showed that there were 71 million unique users in each month. That number has probably been superseded by now, but this is the latest information we have on that particular statistic. it is a huge plus. If you’re not using this as a traffic generation source, you’re missing out.


i guess with the example that I used, FreeMagicLive, we’ve only touched the surface. We’ve really just scratched the surface and we’re already sitting on 15,000 people on our email list.


it’s A search engine On Its Own


have you ever gone to YouTube and started searching for something, like in the search box right over here? More and more people now are using YouTube as their main search engine compared to search engine. Is this perhaps a trend that’s gonna continue in the future and instead of people just doing searches on search engine, just go to YouTube to do searches? perhaps YouTube will become the #1 site where people want to search for information.


Think about this. What are the implications? If YouTube is potentially going to become the #1 search engine on Earth, what are the implications for your online business? And would you want to be in the right place at the right time with YouTube? I definitely think so.


YouTube Is Not Just For teenagers Anymore


This is a question that I’ve had from a lot of people. They say, “Sure, you were able to get success on YouTube, but your market is only for teenagers.” Now that may have been the case when YouTube was just starting out, but now things have changed. Demographics for YouTube are changing and they’re changing at a massive rate. it’s not just for teenagers anymore, so if you’re marketing to other age groups, this is good news.


teenagers are still the highest number, but when you’ll see in some of these statistics, YouTube is ideal for other age groups as well. Look at this: 85% of the United States population has watched YouTube videos. That’s huge. 85% of the whole United States has watched a YouTube video. This is amazing!


But now, look at this. 71% of males between 45-54 have watched a YouTube video. How cool is that? And this is the other thing, look at all these other age groups combined. These are people who normally have money. These are people who have jobs and can afford to pay for something online. If you add up all these people, that’s far more than just the teenagers.


And you’ll see a similar trend here for the females. Look at these percentages of people who’ve watched YouTube videos in their lifetime. it’s not just teenagers. This is something to keep in mind when you think about using YouTube as a potential traffic source for your website.


YouTube Demographics Are Changing


it’s not just for the teenagers anymore. As those adolescents grow up, they become older, they start getting jobs, and they start moving into a different demographic themselves.


What we’re seeing here is a typical new technology adoption cycle. you may have seen what’s called the S-curve. It looks something like this, and this is a typical curve for new science that gets introduced into a new market. For YouTube it is no alternative. They went through a massive growth phase here. i think they slowly started in 2005 and then had this exponential growth. We’re sitting at 2010 this instant, so this is where we are now.


That means that you still have a window of two years to get your act together and to begin doing stuff on YouTube, because this included in the market here, none of these people are on YouTube yet. If this S-curve is true, that means there is going to be a lot of people still joining YouTube, and you need to be in the right position once they’re all online and watching videos. You need to have your videos already up there by 2012.


it is critical that you start getting something online as soon as possible, on YouTube in particular. This is where things are at. This is backed up by research done by the YouTube 2009 Report. it’s an independent research company that did the research for that.


let us move on. Think about the implications of these statistics. Think about these demographics and what that means for you as a business online. How can you position yourself so that you can be in the most desireble possible position when this mainstream, people in the US and the UK, hit YouTube and get on YouTube and start interacting on YouTube on a regular basis?


What Are The Implications For your business Now?


What do you require to do now to begin getting ready for that? Think about that. What does it mean for you right now, and what does it mean for you in the future? There are already things you could do now that could help you get set up in the future for YouTube.


You have an early mover advantage. 2012 is a peak for the mainstream in the US and the UK. I haven’t even looked at stats for places like China or India, and their populations are huge. That’s why i suppose we’re really just at the start of the curve still. If you must combine the whole statistics for the whole world, there is going to be some very exciting things happening for YouTube. That’s my prediction.


The “YouTube Beach Head strategy”


What is all this leading to? I’m a really strong believer in focus. I picked up this strategy. I’m calling it the YouTube Beachhead strategy. The reason why I’m doing this is because I really believe that you need to focus all your attention on one thing if you want to be acomplished. Focus on that, get it right, and then once you’ve got it under your belt, proceed to the next thing.


So what is this? In simple terms, the Beachhead strategy is to find a big ball and roll with it. That’s really all it means. it is about finding a big player in the market, someone like YouTube in this case, and just go with the flow with them. Jump on board and use them as your leverage. it is about focused leverage, and focus in this case is focusing on YouTube.


Where did I get this concept from? I got it from a guy called Geoffrey Moore, an awesome thinker. He wrote a book called Crossing The Chasm for the high tech industry. What he discussed was for any new technology, you have this product adoption cycle where it begins with the early innovators, early adopters, early majority, late majority, and laggards.


This is typical for any new technology entering into the market. What Geoffrey Moore discovered was that with new technologies there is normally what he calls a gap or chasm. This is where most new high tech startup businesses fall into this chasm. They get to this point here and they run out of customers. They fall into this chasm and you never hear of them again. They disappear.


He discussed creating a beachhead plans and it is like a beachhead that you can use for jumping over to the early majority. It gives you this jumping point to get into the early majority. Once you hit the early majority, that’s as you hit the tipping point. That’s when things go big time for you.


I’m using this concept and I’m saying that if you need to go hit the tipping point for your industry, for your niche, use YouTube as your beachhead strategy. Use YouTube to help you get the early majority for your niche, because it is one of the best vehicles to use right now to help you get major amounts of traffic to your web presence.


This is what it’s all driving towards. I hope you can appreciate what I’m saying here. With the power of YouTube and the fact that they’re teamed up with google, it’s just unbelievable. We live in amazing times.


You can go out and try and spread your attention and use a whole bunch of different video sharing sites, different strategies, on alternative platforms and things, and end up spreading yourself so thin that you don’t show any results, but this strategy has been tested and proved and I’m now just applying it to YouTube. This is why I call it the YouTube Beachhead strategy. I hope you can understand why you need to get onto YouTube as soon as possible and focus your attention there.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s